Community College of Philadelphia: The Brand

We have a great story to tell at Community College of Philadelphia (CCP): We help uplift our students, communities, and the entire city of Philadelphia.

To tell our stories effectively, it is important to understand the College's brand. The brand is not just a logo, color palette, or messaging, though they're important. It's the culmination of the thoughts, feelings and experiences our diverse audiences have with CCP across every interaction. It's a dynamic combination of external perception, internal aspiration and operational reality, brought to life by our students, faculty, staff and partners.

These brand guidelines are designed to provide the College community with the tools needed to consistently communicate our brand. In this guide, you'll find both tangible and intangible brand elements that will help you build context, identify target audiences and strategically tell stories about the communities we serve. It's who we say we are, but also who others say we are.

A large part of our brand is that we're all part of "one college, one community, one Philadelphia." As a result, it's critically important that we communicate with one voice and as one entity. To make sure our brand is effective, we must all work together. As we know, when our brand is strong, pride in CCP grows and our messaging becomes even more impactful.

If you have additional questions regarding our brand, please contact the Strategic Communications team.

Thank you for reviewing these brand guidelines as we work together to communicate on behalf of the College!

Elements of the CCP Brand

• Strategy: positioning statement, tagline, brand attributes and key audiences
• Writing standards: editorial style guide, voice and tone
• Visual identity: logo usage, brand extensions, color palette, typography, college seal and mascot
• Downloadable resources: email signatures, presentation template, zoom background, and stationery and business cards
• Other resources: the swag store (brand facility guidelines to be released in 2025)