Purpose

Community College of Philadelphia’s logo is the most visible element of the brand’s visual identity system and is the primary touch point to communicate the brand. To ensure the logo maintains its strength, it may only be treated as designated in this policy and the College’s brand guidelines and permission to use the logo must be obtained from Strategic Communications. Consistency in the use of the logo helps to develop and maintain the brand and lends credibility to college endeavors. The logo is comprised of two elements: a custom icon and wordmark. These elements, as well as the College’s tagline, “Rise from Within,” are registered and trademarked and are the sole and exclusive property of Community College of Philadelphia.

Policy Statement

Community College of Philadelphia’s logo must be used on all external communications, print, digital, and outdoor, as well as all official internal communications at the discretion of the office of Strategic Communications. The College’s logo is a standalone mark. The logo lockup provided by Strategic Communications may not be altered in any way, nor combined with any other graphic elements. Any use of the logo must adhere to brand guidelines. It may not be used in any way that may discredit, devalue or harm the College’s brand. 

Primary Logo

The vertical and horizontal formats of the College’s logo should be used whenever possible to reinforce the College’s brand. Official logos must be obtained from Strategic Communications.

Logo Extensions

The College has logo extensions for the Foundation, programs, divisions, departments, centers and College locations. It is highly encouraged to use the College’s primary logo on all external communications. When a logo extension is required, only official logo extension files may be used. Strategic Communications provides these files and grants permission to use them.

Promotional Items

Promotional items should be purchased from the College’s official Swag Store, ccpswag.com. Exemptions from using this store include orders from local minority vendors, and items that cannot be found through the Swag Store. Most promotional items should have the College’s primary logo on them to reinforce the brand when people are out in public wearing or carrying these items. Logo extensions may be used on select items approved by Brand Management. 

Procedures

The logo is available for download. Requests for logo extensions need to be made through the Strategic Communications department by submitting this form. If you are being asked to provide the logo for external sponsorships or for third party websites, please complete the project request form to obtain the correctly formatted file. All Brand Guidelines must be adhered to when using the logo. The logo should only be downloaded from the original source. The colors of the logo may not be changed, and logos may not be altered, distorted, stretched, or combined with other words or graphics.

External organizations partnering with the College must also adhere to all brand guidelines to use the logo.

Questions regarding usage of Primary Logos or Logo extensions should be directed to Strategic Communications.

Questions regarding ordering promotional items should be directed to the AVP of Brand Management and Operations.