About Marketing and Communications
The Division of Marketing and Communications oversees all aspects of the division: marketing, communications, media and public relations, community relations, crisis communications and College-wide events; responsible for all government relations campaigns and activities
Shannon McLaughlin Rooney
Vice President for Marketing and Communications
Special Events and Community Relations
Plans all official College events; handles most non-instructional facilities usage requests and aids outside organizations in planning events at the College; responsible for community relations and for the annual United Way campaign.
Responsible for the development and implementation of the College’s strategic plans in relation to marketing; developing messaging for market segments and identifying collateral needed; advertising; working with internal colleagues on marketing planning; writing of College online and print publications, and website; speech writing; social media.
Director of Marketing
Marketing Coordinator/ Writer
Editorial and Administrative Assistant for Marketing and Creative Services
Responsible for the design and development of the College’s website, and online and print publications; College photography; design and production of advertising materials, managing print process both internally and externally; works with internal colleagues to assess publications needs; production schedules for all projects.
Director of Creative Services
Website Manager and Information Architect
Communications (Media and Public Relations)
Handles press and media communications and relations, coordinating media outreach with members of the College family; pitches stories to media, responds to media inquiries and secures media interviews; writes news releases; articles for College publications; attends College events to gather information for stories; manages press conferences; supports VP on internal communications, crisis communications and government relations.